Monday

Tag Archives: Web2

Challenges for managing in the next decade

As we move towards the ‘teen’ years of the 21st century, changes in the way we work will create a range of challenges to anyone involved in project management. Many of the basic issues were outlined in our paper Project Controls in the C21 – What works / What’s fiction [download the paper]; these remain. In addition the rapid development of ‘Web2’ and social media are changing the way people accomplish work.

The Gartner Group have recently identified ten emerging trends in the workplace that will have significant influence in the ‘teen years’ [see the full report]. Some of these trends that will have a significant impact on the management of many projects are:

The De-routinization of Work
Automation and ‘self-service’ are taking over the majority of routine activities efficiently and cheaply. People add their uniquely human value in non-routine processes through their analytical or interactive contributions. Non-routine skills are those we cannot automate and cannot ‘control’ using ideas from the 19th century. The challenge of efficiently automating areas of project work and adapting to managing the non-routine ‘knowledge work’ work will be significant.

Work Swarms
Swarming is a work style characterized by a flurry of collective activity by anyone and everyone available and able to add value. Traditional teams consist of people who work together in a designated structure, who know each other reasonably well and are involved in a defined program of work. Swarms form quickly, attacking a problem or opportunity and then quickly dissipating. Closely aligned to ‘crowd sourcing’ swarming is an agile response to an observed problem or opportunity. The phenomenon is powerful but not controllable in any traditional sense.

Using Weak Links
Weak links are the cues people can pick up from people who know the people they may choose to work with. They are indirect communication links that can influence people. In swarms, if individuals know each other at all, it may be just barely, via weak links. Project managers will need to learn to navigate their personal, professional and social networks and develop and exploit both strong and weak links and that, in turn, will be crucial to surviving and exploiting swarms for the benefit of their project.

Working with the Collective
There are many informal groups of people, outside the direct control of the organization, who can impact the success or failure of the project’s work. These informal groups use social media as a key communication medium and are bound together by a common interest, a fad or a historical accident, and have been described by Gartner as “the collective”. There is strength in numbers and each collective may be the source of support or opposition. Smart project managers will need to learn how to live in a business ecosystem they can only partially influence. The influencing process will require a good understanding of these external stakeholder groups and an effective, empathetic communication strategy.

Simulation and Experimentation
Project work may be enhanced by actively engaging with simulated environments (virtual environments) will come to replace drilling into cells in spreadsheets. This suggests the use of n-dimensional virtual representations of all different sorts of data. The contents of the simulated environment will be assembled by agent technologies that determine what materials go together based on watching people work with this content. People will interact with the data and actively manipulate various parameters reshaping the world they’re looking at.

Hyperconnected
Hyperconnectedness is a property of organisations, existing within networks of networks, unable to completely control any of them. For example, there is no guarantee a subcontractor in your supply chain will perform properly, even if the supply chain is ‘under contract’. Hyperconnectedness will lead to a push for more work to occur in both formal and informal relationships across enterprise boundaries, and that has implications for how people work and how the work is managed.

My Place
The workplace is becoming more and more virtual, with meetings occurring across time zones and organizations and with participants who barely know each other, working on swarms attacking rapidly emerging problems. Their work will increasingly happen 24 hours a day, seven days a week via ‘Blackberries’ and other Web2 systems. In this work environment, the lines between personal, professional, social and family matters will disappear. Individuals will need support to manage the complexity created by overlapping demands. Forcing individuals to operate in an over-stimulated (information-overload) state will be detrimental to the person and their performance on the project team.

The challenge will be to adapt to this environment to obtain the potential benefits for the project, the team and the organisation whilst maintaining appropriate levels of governance and remaining focused on the objectives the project was created to achieve.

Communication or Confusion

Whilst preparing my March column for PM Network (available 1st March), I was considering the difficulties caused by language in the process of communication. Albert Einstein summarized the problem nicely: ‘The major problem in communication is the illusion that it has occurred.’

Communication, is a two way process to build a common understanding. But the process of communication is not helped by words. There are words spelt the same with totally different meanings:

  • The bandage was wound around the wound.
  • The farm was used to produce produce.
  • The dump was so full that it had to refuse more refuse.

And words that are spelt differently but sound the same:

  • The soldier decided to desert his dessert in the desert.

These are just a few examples, the meaning of some words also changes by national, regional and industry usage as well as the migration of slang into acceptable usage. The example I used in my column is Since there is no time like the present, he thought it was time to present the present. What’s really interesting though is most people with a reasonable command of English within the context of the whole sentence would have little difficulty in distinguishing between:
– present = the current time
– present = bestow or give
– present = gift.

Then bring in punctuation to change the meaning of words:

  • Eats shoots and leaves.
  • Eats, shoots and leaves.

The Australian version of the ‘eats shoots and leaves’ joke is:

A wombat walks into a café. He orders a sandwich, eats it, then draws a gun and fires it into the ceiling.
‘Why?’ asks the confused waiter, as the wombat makes towards the exit.
The wombat produces a badly punctuated wildlife manual and tosses it over his shoulder. ‘I’m a wombat’, he says, at the door. ‘Look it up.’
The waiter turns to the relevant entry in the manual and, sure enough, finds an explanation.
‘Wombat: Mid sized Australian marsupial. Eats, shoots and leaves.’

(The Australian version of this joke is actually eats roots and leaves – wombats live in burrows – but I won’t go there).

In face to face conversations, recognising misunderstandings that can lead to a breakdown in communication is fairly easy; up to 90% of the communication is through body language and vocal tones. Even with telephone calls, the tone of voice tells you a lot about the other person feelings. Traditional writing with proper sentence construction and punctuation falls a long way short of verbal communication but is also a well understood structure for conveying information, if not understanding.

However, the arrival of emails, SMS and twitter has transformed the communication landscape. In a virtual team probably more than 90% of the communication is based on the words in emails and texts. These communication media do not follow the traditional rules.

People in a well established group operating virtually may be able develop language protocols that provide effective communication but to outsiders this ‘new language’ can be almost impenetrable. Cn u undRst& dis? (translated at Lingo2word = can you understand this?). Throw in some good old industry jargon and from the perspective of the old rules, it’s surprising any one actually communicates. But they do, or at least appear to!

One study has suggested good virtual teams outperform good co-located teams but poorly functioning virtual teams are far worse than poorly function co-located teams. I need to follow up on this but my first impressions are the breakdown in communication implied in the study has far more impact in the virtual arena.

In this new age of interconnectiveness the rules of effective communication are different and rapidly evolving and the degree of acceptance of these ‘new rules’ is likely to be in part age based. Most people in their 50s and 60s really need to see someone they are dealing with at least once or twice to build rapport and open effective communications; whereas younger people seem totally comfortable building rapport by email and text.

Another aspect is the global nature of ‘web2’. Old communication protocols varied from society to society based on each society’s concepts of formality, social structure and power. Outsiders who needed to communicate effectively in a different culture learned the appropriate cultural norms. How relevant these traditional forms are to people under 30 who can communicate with anyone, anywhere using SMS and email, not to mention the social networking sites such as twitter has not been determined. More things to look at…..

What does this mean for a manager developing a communication plan today? The short answer is I don’t know. Effective communication is still critically important in most aspects of business but I would suggest relying on any set of protocols that worked in the past without a careful assessment of their current effectiveness is likely to be counterproductive.

Some of these questions will be addressed in my new book, Advising Upwards: A Framework for Understanding and Engaging Senior Management Stakeholders (publication 2011), many of the others are starting to be worked into our communication workshops but there’s a long way to go both academically and practically to really come to grips with the new communication landscape.

More later.